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The Japan Project:
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This film explores the efforts made by six American firms (Compaq Computer, McDonald's, Chrysler, Barney's of New York, L.L. Bean, and Amway Asia) to set up business in Japan.
Includes insights by Japan specialists such as T.R. Reid of the Washington Post, Bill Farrell of the American Chamber of Commerce in Tokyo, and historian Fred Notehelfer of UCLA. |
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"Paired with Made in Japan this video is a must for anyone who wants to understand the contemporary Japanese business environment and seeks to take advantage of Japan's dynamic society and markets."
- Dr. Fred Notehelfer,
Director of UCLA Center for Japan Studies |
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© 2006- American Film Foundation, All Rights Reserved
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